7 Interior Design Blogging Tips For Professional Interior Designers

7 Interior Design Blogging Tips For Professional Interior Designers

An imperative component to the success of any business is its ability to bridge the gap between the consumer and the company. To keep them close and build a growing a trusting relationship with their customer base. In the field of interior design – one greatly dependent on what we see and feel – blogging can give the profession a voice.

But what makes a successful interior design blog? These seven top tips will put you on the right track to creating and maintaining the most effective interior design blog to improve your business.

  1. Tasteful Titles

The chance to name your blog comes only once… or at least however many times you decide to create a blog. The name you choose can be critical to its future success. It is the first point of contact between your blog and your reader, and should be catchy, informative and relevant.

With over millions of design blogs, not to mention books, magazines and podcasts, it can be difficult to string together some order of words in a new and exciting way.

Thanks to the internet, you do not have to be a skilled wordsmith to find your perfect name. Consider using online name generating tools such as, Wordoid or Name Mesh, for outside-the-box name creations.

Before getting started with these tools, pay great consideration to the demographics of your readers. Names such as ‘JuniorDesigns’ will not draw in much attention from established professional designers in the industry. Obviously.

A good time to employ some SEO strategies would be now. Make good use of keyword searches to increase your chances of being found on the web.

  1. Hotshot Homepage

Great! Someone has come across your blog, loved the title and has made their first click. Where they are directed to next, should be a space of simple navigation and visually and intellectually compelling content.

Any designer will recognise a visually pleasing and enhanced user experience when they see one, so let them see it.

Your homepage should be one of fine design, structure and navigation. Be sure to:

  • Include a descriptive friendly brief
  • Build trust with your visitors
  • Clearly indicate where you want your reader to look next
  • This is also a great time to ask your readers for email addresses for future contact. To increase your numbers, offer some exclusive content in return for these details.
  1. Deliver Answers

Chances are, your blog will be discovered on search engines through searched questions. Now is your chance to provide answers.

Without knowing exactly what will be asked, by anyone, at any given time, it is important to do some market research, keep up with industry news and produce frequent and relevant content with what your readers want.

For professional interior designers, consider answers to:

  • Industry questions
  • Upcoming events in design
  • legal issues and government activity

For student readers and aspiring designers, consider offering information on:

  1. Influential use of Images

Odds are, your readers will have at some point, dabbled in some aspects of interior design. They will all have some level of appreciation for the aesthetics. Inviting them into your blog should be live inviting them into your carefully designed ‘space’ to share thought and ideas.

As with any content published online, walls of text are received better when broken up by some sort of visual. Don’t risk scaring people off with too much text.

Take this opportunity to showcase some of your own work- or that which you have enjoyed.

  1. Signal Calls to Action

Why are you calling visitors to view your blog? Is it to ask them to subscribe or make a comment? To read another blog on your site or to check out a product or service you offer?

Consider what you want the viewers to do and then deploy your tactics. Remember, most people viewing your blog will be interested in your content and therefore interested in doing what you might expect them to do next.

Consider asking them. Do you want your readers to comment on a particular issue? Ask. Do you want them to check out your own design work? Show them. Are you selling your own services? Tell them.

Once you have the reader deeply immersed in all the engaging and exciting content your blog has to offer, simply redirect them using an enticing link to the page you want them to see most.

  1. Be Original

I don’t see anyone rushing to bring out a new orange-jelly-topped sponge covered in chocolate. We already have the Jaffa Cake. Just as well, your blog should offer some element of uniqueness that cannot be found elsewhere.

Give readers no choice but to consume their design knowledge from you.

On way of doing this is to be one of the firsts to publish on new industry affairs and events. By establishing yourself as an up-to date and on-trend provider of industry news, the trusting relationship between your blog and its readers is strengthened.

What’s a better way to be original than to post and share articles and pictures on of your own work? Prioritise keeping and sharing your portfolio of clients works on your blog. It is yours and guarantees an element of originality.

  1. Use Social Media

The use of Facebook, Twitter and Instagram can increase awareness for your blog. Build your followers base to include a wide range of your target readers and then let them know your blog exists.

In addition to reaching out to those you want to attract, social media can be surprising in its ability to cast the net far and wide and bring in a new demographic who may be interested in your blog. More readers, lovely.

In the true spirit of design, allow yourself to be inspired as you inspire others on social media. Connect with industry experts and grow your network and aim for leading designer endorsements.

With these sound tips put into action and firmly in place, you’ll be seeing the positive effects on your business not before long.

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